Five Must Haves in Digital Consumer Experiences: Adding What Consumers Want
According to HubSpot, 65% of consumers state that their website experience is a ‘very important’ factor in recommending a brand, and 75% expect new technologies to create memorable experiences. Companies risk losing consumers if they do not invest in the digital consumer experience. To create memorable digital experiences, companies should address consumer needs, measure impact, keep changes simple, understand long-term impacts, and ask for feedback. Digital consumer experiences are crucial for brand success.